Five things to do right from the get-go that don’t cost you a dime. Let’s face it: Social Marketing wasn’t invented by Facebook or Twitter. It has been around for as long as humankind has been engaged in the exchange of goods and services. While Social Media has...
How to Collect Email Addresses for Your Newsletter Campaign? Okay, you have signed up for your Constant Contact Email Marketing software, and you are eager to go and send out your first newsletter. Now you are realizing: Hey, how do I get my customers and prospects to...
SEO: Website Analytics: Bounce Rate What does “Bounce Rate” mean and what can it teach us about the user experience on our websites? When talking to the more web-savy breed of website owners, I often hear comments like these ones: “My bounce rate dropped by 10%” or “I...