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Pinpoint Media Design Web Development

Search Engine Optimization (SEO)

SEO helps your website getting found in the organic search results

Search Engine Optimization (SEO) means optimizing your own web pages so that they rank well on the search result pages (SERPs) of the major search engines for given predetermined keywords. Each page can only be optimized for a small amount of keywords. Therefore different pages within a website are optimized for different search terms.

On-site SEO

On-site SEO is the science (and sometimes art) of preparing a web page for a set of search terms. The search engines, such as Google, Bing and Yahoo, are very clear about what they consider good on-site Search Engine Optimization. For them, the user experience is most important. A quality website needs to be built with top user experience in mind: Accessibility, availability, quality of content, ease of use. All those are criteria by which your website will be judged in the eyes of the search engines. While keyword research is still very important to figure out what your potential customers will punch into a search engine to find your goods or services, keyword stuffing and other "tweaks" of the 1990s are totally out. Natural flow is the law of search engine land these days. Pinpoint Media Design can help you with:

  • Proper SEO analysis and reports
  • Keyword research
  • Technical optimization of your website
  • Help with proper, relevant content creation
  • Monitoring and progress reports
  • Adjustments and re-evaluation

Off-site SEO

Off-site SEO deals with everything outside the realm of the website that has an influence on how the website ranks in the search engines. Incoming links are seen by the search engines as a vote for your website. One big problem is that Google and other search engines have been cracking down on bad linking practices. People just went and bought themselves links on link farms and spam blogs in the hopes this would increase their rankings. Well, for a while it unfortunately did work, but now Google has been coming down hard on all "unnatural linking". Your incoming links are expected to grow organically over time, from quality websites. If you have lots of links from "bad neighbourhoods" it is only a question of time when you will be hit with a punishing drop in your rankings. Many unfortunate website owners have lost all their search engine positions basically overnight. The new off-site Search Engine Optimization puts a much stronger emphasis on:

  • Natural link building
  • Organic growth of incoming links
  • Provide quality content to attract links
  • No link farms and link networks
  • No paid links
  • Social media integration

Talk To Us

Search engine optimization is all about proper keyword research, correct on-site implementation of changes, and can be difficult and confusing for the unexperienced website owner. On the other hand, no other individual online marketing tool can get you better return of your investment that properly excecuted SEO. Pinpoint Media Design is here to help you set up your SEO campaign. Contact us now for a free consultation.