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Pinpoint Media Design Web Development

Search Engine Marketing (SEM)

SEM helps your website to get found through paid keyword advertising on search engines.

Search Engine Marketing is about getting your website's visibility boosted on the search engine result pages (SERPS) by running paid ads for a range of targeted keywords. The most famous ad program of this kind is Google Ad Words, allowing you to manage your keyword ad campaigns online.

Google AdWords Campaigns

As one can imagine, competition for high yielding, competitive industry specific keywords can be very high. As the first page on Google for organic search often times is already taken up by the big players who have the resources for intensive content creation and search engine optimization measures, one other way to get seen is by booking your keywords and paying for them. Google is all about the quality of search and for that reason you even have to optimize your landing pages for the keywords you are going after when paying for these keywords. In other words: You can buy the keyword "dogs" when your landing page sells "cats". Google AdWord campaigns can get costly when you do not pay attention to the details of which there are plenty. You have to set a budget and maximum bids per keyword so that you don't get jacked up by comeptitors and drained out of your funds quickly. Pinpoint Media Design is here to help you with your SEM campaign by

 

  • Setting up your Google AdWord account
  • Keyword research
  • Campaign budgeting
  • Optimizing the landing pages for your keywords
  • Lead tracking
  • Return on Investment reports
  • A - B performance tests
  • Monthly reporting and strategic planning sessions

Talk to Us

Search engine marketing is all about proper keyword research, budgeting, onsite-optimization, campaign monitoring and reporting. The great advantage of SEM over SEO is that you can your business, product or service out there and promoted very quickly, even if your website is new and the competition for organic search results fierce. Contact us now for a free consultation.