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Pinpoint Media Design Web Development

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Serving Collingwood, Wasaga Beach, Stayner, Barrie, Toronto

While search engine optimization deals with how a website performs in organic web searches, search engine marketing is about the paid inclusion of your keywords on search engine result pages. Both, SEO and SEM have their strong advantages and in combination are a very strong asset in your Online Marketing Mix. While SEO takes time and effort to build but then sends visitors to your website free of charge, SEM allows you to be visible for highly competitive searches immediately but needs an advertizing budget to be run successfully. Pinpoint Media Design is here to help you set up your SEO and SEM campaigns.

We offer Collingwood SEO as well as Wasaga Beach SEO, specializing on helping small and medium businesses in our community getting found for their search terms. Contact us now for a free consultation.

Search Engine Optimization (SEO)

SEO helps your website getting found in the organic search results

Search Engine Optimization (SEO) means optimizing your own web pages so that they rank well on the search result pages (SERPs) of the major search engines for given predetermined keywords. Each page can only be optimized for a small amount of keywords. Therefore different pages within a website are optimized for different search terms. Read on

Search Engine Marketing (SEM)

SEM helps your website to get found through paid keyword advertising on search engines.

Search Engine Marketing is about getting your website's visibility boosted on the search engine result pages (SERPS) by running paid ads for a range of targeted keywords. The most famous ad program of this kind is Google Ad Words, allowing you to manage your keyword ad campaigns online.

Read on