Your newsletter email list should only contain those contacts that have given you permission to send out your email newsletter to them. If you use Email Marketing software such as Constant Contact, you will be provided with a system where users can safely unsubscribe from your list at any time. This is not just good practice but also one of the requirements for your Email Newsletter to fulfill the legal requirements:
Important: Let everyone know on your printed materials that their email addresses will be added to your email list and that by giving you their email address, they grant you the permission to send them your email newsletter.
Important: Only professional newsletter software like Constant Contact offers double-opt-in sign-ups. This means that the when an email address is added to the mailing list via a web form, the subscriber will receive a confirmation email with a link that has to be clicked. We recommend to never gather your own list in Outlook or Gmail or similar services and send messages to your entire list at once. Doing so can get you shut down and blocked by your ISP very quickly.
Let's face it: Email marketing does not come without a certain risk to upset those that you cherish the most, the customers of your business. Unwanted, unsolicited email, commonly known as spam, is one of the great annoyances of today's busy online world. And I am sure you don't want to end up as one who is being accused of sending out spam.
Aside from the negative impact this might have on your customer relations, often it is outright illegal to send unsolicited email to consumers. Canada is cracking down harder than ever on spam with its new law that is going to be effective July 1, 2014. It is referred to as Canada's Anti-Spam Legislation. We highly recommend you to brush up on the rules and know to whom you can and cannot send your email newsletter.
Henning Geiler is the owner of Pinpoint Media Design, an Online Marketing firm located in Wasaga Beach, ON, Canada. Pinpoint Media Design is a Constant Contact email marketing partner.
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